Tuesday, January 25, 2011

Revival

The Micro Machines brand was revived for a few years in response to the popularity of the similar Speedeez brand. Hasbro also opted to use many fantasy castings in the revival. The revival only lasted a couple years. Hot Wheels also had its hand in the trend, releasing their brand known as Atomix. (Hot Wheels also produced a brand called Planet Micro in the late 1990s.)

The brand 'Micro Machines' has also been incorporated into the packaging of the popular 'Star Wars Titanium' 3-inch vehicle range.

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